Visual identity design for the energy consulting firm. Smart Power Generation represented as the transition between two states that acknowledge the past in order to understand the present so they can project the future.
USAENE embraces change as a transition between two different states, its identity is built around the delta, understanding how energy has been generated in the past and projecting how it should be used tomorrow in order to establish a coherent midpoint. This transitional state is represented throughout different communication elements that amplify the concept, using use mild gradients on sugar cane natural pulp paper. USAENE is Smart Power Generation.
Design Direction: Juan Pablo Mejía / Project Management: Juan Arenas / Design: Nicolás Galeano & Juan Pablo Mejía / El Monocromo / 2013