MEl Monocromo


A visual identity project for the 25th birthday of a business focused on supplies and accessories for pools and jacuzzis. A process is not evident nor obvious, design decisions were meant to show machines and supplies not as hidden things, but as part of a system that must be clean, organized and neat.

What is the process behind the clean and transparent water of a pool? Visit the website.

Design: Santiago Reyes & Juan Pablo Mejía / Web development: Daniel Villegas / El Monocromo 2010.

tida_11 tida_10
tida_8 tida_9
tida_5_900 tida_4_900 tida_3_900