Visual identity and website design for Entreviñetas: the Colombian International Comic and Illustration Festival. We designed a flexible, evolving identity that establishes a narrative between the audience and people (artists/illustrators/script writers) invited to the festival.
This was accomplished by using the audience social network engagement and asking them for a selfie. This pictures would be later illustrated by one of the people invited, using the “Usted es todo un personaje” (You are one complete character) slogan, an expression enhancing one’s personality traits as particular, and establishing a neutral midpoint between presenter/audience.
Design Direction: Juan Pablo Mejía / Design: Javier Calle, Bibiana Riveros & Juan Pablo Mejía / Illustrators: Ana Galvañ, Dash Shaw, Eduardo Yaguas, El señor Juanito, Emmanuel Moynot, Henry Diaz, Jim Pluk, Lewis Trondheim, Luis Echavarría, Maliki, Matildetil, Rodrigo La Hoz, Simon Hanselmann & Inu Waters / Web Development: 8manos / The Conversation: Matilde Salines, Daniel Jiménez, Ivan Reina, Bibiana Riveros, Javier Calle, Mónica Forero, Mateo García & Juan Pablo Mejía / Entreviñetas & El Monocromo / 2015