MEl Monocromo

Cielo de Tres

Visual identity and communication design for a bakery based in Cali, Colombia. The concept emerged from the idea of sharing and odd numbers, focusing on the power of threes.

Cielo de Tres explores things that come by threes from a popular culture basis. These characters, phrases & objects were illustrated in order to expand the identity’s concept. Mejor de a tres.

Design Direction: Juan Pablo Mejía / Project Management: Juan Arenas / Design: Nicolás Galeano, Alejandra Aguacía & Juan Pablo Mejía / Illustration: Alejandra Aguacía / Photography: Juan Pablo Mejía / The Conversation: Catalina Gómez, Alberto Gómez, Juan Arenas, Nicolás Galeano & Juan Pablo Mejía / El Monocromo / 2014

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