MEl Monocromo


Visual identity proposal for the 43SNA (forty-third national artists saloon). Explores multiple trajectories through type, revealing a narrative and a mutable logo that sits somewhere in-between to points, never the same.

Terra incognita. A dialogue between the analogue and digital process, yesterday and today, one moment and the other. An identity that intermediates, based on the History type, between possibilities. We didn’t win, but we liked the process and the result.

Design Direction: Juan Pablo Mejía / Design: Juan Arenas, Nicolás Galeano & Juan Pablo Mejía / El Monocromo / 2013

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